Apple to rent movies soon
Monday, June 11, 2007
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The word is in and it seems that Apple plans to rent movies though iTunes similar to the way they sell movies. Now, I havn’t ever bought a movie through iTunes mainly because friends who have said the download took the better part of a day. I’m curious…has that gotten better? Anyone?
If it is a long download, let’s hope you get it by the time the rental window is over. I’m sure Apple will work that all out.
So Apple’s model of selling movies for $10 and up may leave a considerable chunk of the market on the table. That explains why they are now apparently negotiating with major studios for rights to rent movies via iTunes as well.
The new service may be coming this Fall, and will cost $2.99 for a 30-day rental.
This is also good news for Apple TV users, who will be able to download new movies and watch them on their living room televisions. The day when we can all simply abandon our cable TV subscriptions is coming; I plan to do it at the end of 2007.
I guess this is more of Apple’s bid to dominate the entertainment industry.
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